About - Alpha Hub

Alpha Hub: Betting on Startups

Over the past 15 years, Paddy Power Betfair and affiliated companies have been active investors and acquirers of dozens of startup and technology firms around the world. Alpha Hub unifies these resources and efforts into a dynamic platform of support for startups, tech companies, and innovators.


startups invested in and acquired


million invested

some of the startups we’ve invested in and acquired

Delivering Fun Worldwide

Paddy Power Betfair runs some of the world’s most exciting online sports betting and gaming brands, powered by sophisticated in-house technology, innovative products, creative marketing, sporting partnerships, and talented teams. As a leading international sports betting and gaming operator, it is a member of the FTSE 100 index on the London Stock Exchange. Operating five leading brands; Paddy Power, Betfair, Sportsbet, FanDuel and TVG, Paddy Power Betfair is dedicated to bringing responsible and fun gaming experiences to its more than five million customers worldwide.

Prizes and Benefits

Successful teams receive equity free financial support and other resources in order to complete a proof of concept with Paddy Power Betfair.

The top team wins a roadshow to Dublin, Ireland, the hotbed of global multinationals and investors, to meet with Paddy Power Betfair executives, as well as investors and tech leaders from the ecosystem.

Consulting and advising from top technical, product, strategy, and business mentors from all around the world.

Exclusive events offering opportunities to forge long-term relationships with people who can help your startup.

Support for pitching and advising on investment strategy, including support for creating  investor-facing documents.

Individual roadmap for corporate partnership and investment, based on your startups goals and stage.

The Timeline


by November 6

Apply by November 1st for priority consideration. We know time is precious, so our application is quick and to-the-point. If you have any questions, reach out to us at hello@alphahub.tech and we’ll be happy to help.


November 1 – 10

If you’re a match, we’ll reach out in early November to get to know your startup and solution better. We review applications as they are received, so the earlier you apply, the early you’ll interview.


November 20

You’ll join us in Cluj for a working session with global Paddy Power Betfair execs and partners, to learn more about their corporate challenges and make an individualized roadmap for your solution.


November 20 – December 4

Over the next 2 weeks you have support based on your needs to complete your proof-of-concept and pitch for Showcase Day. You’ll also get support on other areas, like product, financing, business, and more per your needs.


December 4

You’ll pitch and network with executives, investors, tech leaders, and others. Successful teams get equity-free financing and resources to complete implementation. The top team gets a roadshow to Dublin.

Apply by November 6th.
Applications are reviewed as received, so applying early is an advantage.