Discover the steps of acceleration with Alpha Hub

In the past years, Romania’s startup ecosystem has exploded. There has been support and opportunities we wouldn’t have dared dream of a decade ago. From amazing events like Techsylvania and Codiax, which bring world-class speakers to our ecosystem, to general accelerator programs and funds which have popped up and iterated, providing a strong basis of support. Alpha Hub is a new step in startup support evolution. Created by Paddy Power Betfair in partnership with Risky Business and Techsyvlania, Alpha Hub is a Corporate Partnership Accelerator, designed to offer startups value-added support, while creating a pathway to and expediting a corporate partnership for your startup.

With a focus on Responsible Gambling, Alpha Hub is seeking products and technologies that can help them serve customers more responsibly, as well as more efficient and better.

“We know the story—you’ve built an awesome product or technology, and all you need now is a partner to pilot with, a beta client, your first big client, etc. You’re pitching non-stop. But getting to the decision-makers is hard. It takes months to even get to a “no”.


Alpha Hub helps you cut through all this nonsense. If your team is selected, Alpha Hub covers your expenses to come to Cluj for a workshop about Paddy Power Betfair’s challenges and problems that need to be solved. You get 2 weeks of support—remote, or in person—to create a demo showing how your solution does that. And you’ll get a funding or partnership decision within a few weeks. No bouncing emails back and forth to middle managers and gatekeepers. No endless pitching. A 10-sentence application. Then show us the tech, show us the solution, and let’s get to work.”

—Jennifer Austin, Partner Risky Business

The Alpha Hub process is composed of 5 stages taking place between the 6th of November and the 4th of December. Here is all you need to know about each of them:

1👣 Applications

Applications are open until the 6th of November.

You know what they say: first come, first served, so if you hurry up and apply by November 1st you’ll benefit of priority consideration. This step is required in order to select the best-fit startup participants based on their technology, knowledge, skills, and attitude. Through our applications process, we’re able to identify candidates who own the necessary assets to successfully finish this program.

We’re looking for startups that can help innovate and improve the Responsible Gambling industry. If your technology is focused on in one of the following verticals, we’re looking for you!

  • Customer Matching
  • Identity Verification
  • Data Analytics
  • Online Journey
  • Self Service
  • Retail Solutions

If you don’t fit into any of these verticals, you’re still able to become part of our acceleration program, depending on your product and scalability. We’ve created an extra section called

Dealer’s Choice, and you can apply if you have an awesome technology or product applicable to Enterprise firms.

2👣 Interview

The Interview phase will take place between 1st and the 10th of November. The earlier you apply, the earlier you can be interviewed.

These interviews provide the perfect opportunity for both parties to see if they’re a match. We’re looking for startups with stable and scalable solutions, that show strong promise and potential, and which are looking for a trustworthy program to offer the expert advice and support they need to reach success and corporate partnership. If you’re among the lucky ones to pass the application phase, we’re eager to know more about your solution, team, and vision. AlphaHub is founded on growth principles and the only way to rise on this ladder is together.

3👣 KickOff

Aaand we’re taking off! After we have selected all the AlphaHub participants, we’ll organize a working session with Paddy Power Betfair executives and partners, on the 20th of November, where you’ll be able to learn more about their corporate challenges.

We know that each startup is unique and deals with its own kind of opportunities and challenges. Taking these aspects into consideration, we implemented in the KickOff phase the individualized roadmap for every startup. This roadmap will define the solution for your startup with a partnership plan, an investment strategy, and a scalability measurement.

4👣 Support

Product. Financing. Business.

Between November 20 – December 4, you’ll have strong support to create a final proof-of-concept and pitch for the Showcase. Depending on your needs, the focus could be product, tech, business, financing, strategy, or another area.

When developing a success-oriented startup, there are many areas you need to take care of. From product development to a financing plan, and eventually to outlining the most promising business plans, at AlphaHub you receive high-quality support.

AlphaHub’s mentors include:

  • Paula Tibre – General Manager at Betfair Romania
  • Dean Heap – Director Customer Operations Strategy and Development at Paddy Power Betfair
  • Sean Farren – Head of Strategy and Analysis at Paddy Power Betfair
  • Jamie Kenber – Head of Data Science Projects at Paddy Power Betfair
  • Tom O’Brien – Head of Fraud at Paddy Power Betfair
  • Ella Fitzpatrick – Head of Responsible Gambling at Paddy Power Betfair
  • Stefan Fulop – Head of Gaming Product Delivery at Paddy Power Betfair
  • Nicolae Vancea – Head of Customer Engagement Tribe at Paddy Power Betfair
  • Doru Supeala – Head of Communications & External Affairs at Betfair Romania Development
  • Bogdan Colceriu – Serial Entrepreneur; Co-founder, CEO; Frisbo Co-founder Trilulilu
  • Jennifer Austin – Partner; Risky Business Global Strategy & Business Consultant
  • Andreas Cser – Partner; Automat Ventures, Angel Investor
  • Radu Iuhas –  Serial Tech Entrepreneur and Product Creator; Partner at Risky Business
  • Marcel Petrutiu – Global Business Development and Strategy Executive

We’ll also source other mentors and support per each startups’ unique needs.


This the stage where startups are in the spotlight. After a thorough training, you’ll finally pitch and network with executives, investors, tech leaders, and others.

On December 4th, you’ll pitch to top decision makers at Paddy Power Betfair, who will decide which team wins first prize, as well as which teams move forward in financing and partnership discussions. The top team will embark on a roadshow to Dublin. Best part: all the costs are supported by the AlphaHub!

We’re eager to embark on this rewarding journey together. The path will be full of valuable insights, opportunities, and connections.


Don’t overthink it. Apply.


If you need further details, drop us a line at

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