Sky Betting & Gaming Startup Spotlight

Are you on the cutting edge of innovation? Then we'd love to see!

We’re looking for exciting startups to pitch the art of the possible and highlight future opportunities for Sky Betting & Gaming.

Event is on the 7th of July in Leeds, starting at 13:00.

Innovation Focus areas:

Artificial Intelligence & Machine Learning

Immersive Experiences

Digital Collectables

Customer Engagement

Future of Sports and Gaming


Applications close 22nd June 2022.

Since 2000, SBG was one of the first operators to recognize the potential of online and then mobile platforms, and to deliver fun, entertaining and quality betting and gaming experiences. SBG operates five principal brands, Sky Bet, Sky Vegas, Sky Casino, Sky Bingo and Sky Poker, entertaining millions of customers each year.

But we’re not resting on our laurels, we’re constantly innovating to provide the best experience for our customers.

What are we looking for?

We’re looking to be wowed. We want to see the UK's most innovative companies and out of the box ideas around the following themes:

 Artificial Intelligence & Machine Learning

Immersive Experiences

   Digital Collectables

 Customer Engagement

Future of Sports and Gaming

How will the event run?

The event will be on the 7th of July in Flutter's Leeds office and starting at 13:00. The event will follow the following format:

  • Welcome talk
  • A series of pitches and demos by selected startups (10 minute pitch, no questions)
  • Startup Stalls, a chance for everyone to come and engage directly with each startup.

This is a company wide event, so a chance for you to meet everyone in product and technology tribes as well as senior leadership.

What's in it for the startup?

Successful companies will receive the following support from SBG and the Alpha Hub team:

Opportunity to Showcase

Opportunity to shine and demonstrate what you can do infront of SBG leadership, product and tech teams.

Networking & Feedback

All the experts will be in the room and there do discuss your company. It is a chance to bounce ideas around in an informal setting. Startups can set up a stall to further showcase their brand.


Where possible, the Alpha Hub team can make introductions to other Flutter Entertainment brands and our extended network of partners.

So how does it work?

Screenshot 2022-05-14 at 15.01.29

Stage 1 - Applications

When an application is submitted, it is thoroughly reviewed by both E2E Capital and Alpha Hub teams. This occurs on an ongoing basis. Applications close on 22nd June 2022.

We look forward to meeting you!

Stage 2 - Introductory Call

Select startups will be invited for an initial conversation with the Alpha Hub team over zoom. The purpose of this meeting is to discuss your project in more detail to help with the final selection process.

Stage 3 - Event

This is an exciting event of focused presentations followed by a unique  opportunity to network with a wide variety of SBG and Flutter stakeholders.