Program - Alpha Hub

Your Shortcut to Corporate Partnership


financial support

Roadshow to
Dublin, Ireland

Alpha Hub is a program dedicated to helping startups grow and scale through cooperation, partnerships, and access to corporate clients. Over the past 15 years, Paddy Power Betfair has been an active partner, investor, and acquirer of innovative tech firms. Leveraging this experience with the growing Eastern European tech scene, we’re seeking to collaborate with innovative, up-and-coming tech companies in our neighborhood.

The Alpha Hub Program offers high-quality technical, product, and business consulting to help your company gain corporate collaboration and clients.

You’ll join us in Cluj for a Kickoff and Showcase–we cover your travel and hotel. In between, companies have support from  our company and partners. As we get to know your team, you’ll get to know ours. You’ll gain access to technology resources, knowledge, network, and more. Together, we’ll explore how your startup can solve some of our company challenges and help us grow. If there’s a match, you’ll receive equity-free funding for developing a proof-of-concept within our family of companies.

Great ideas and talent come in many configurations. That’s why Alpha Hub is open to product-focused startups,  development companies, individuals, and emerging teams.

Our Challenges for You

We’re looking for technologies in some key categories related to Responsible Gambling. We’re betting on startups, looking for  tech that can help us serve our customers better, more efficiently. We believe in Responsible Gambling–looking out for our customers is a top priority. Learn more about responsible gambling as a whole here, and Paddy Power Betfair Responsible Gambling initiatives here and here.


Consistent, automated methods for detecting customers with multiple accounts across our brands and platforms, creating a comprehensive, unified view of customer behavior.


Faster, more accurate ways of identifying customers, authenticating customer IDs, preventing multiple accounts, and preventing unauthorised access to our products.


Technology applications leveraging cutting edge technologies like AI and ML to understand customer behaviour and more proactively identify at-risk customers.


Innovative ways to ensure our responsible gambling messages reach the customers that need them most, making them fully aware of the tools available to them.


New tools and technologies to help our customers easily understand, analyze, and manage their gambling history and activity.


Technologies and solutions that can keep our clients secure and match them to their online accounts at our hundreds of global retail locations.


Do you have an awesome technology or product that doesn’t fit in any of these categories? Don’t hesitate to apply! If you’re not quite sure, just reach out to us at!

Prizes and Benefits

Besides access to great mentors, technical support, events, and the chance to showcase your startup to potential investors and partners, there are, of course, prizes.

Successful teams receive equity free financial support and other resources in order to complete proof-of-concept with Paddy Power Betfair. Since every startup is different, these prizes will be individualized based on startup needs and potential.

A specially organized roadshow to Dublin, Ireland–the hotbed of global multinationals and investors–awaits the top team. You’ll show off your startup to Paddy Power Betfair executives,and investors and tech leaders from the ecosystem. But, of course, no trip to Dublin is complete without stops at the Guinness Brewery and Grafton Street!

Consulting and advising from top technical, product, strategy, and business mentors from all around the world.

Exclusive events offering opportunities to forge long-term relationships with people who can help your startup.

Support for pitching and advising on investment strategy, including support for creating  investor-facing documents.

Individual roadmap for corporate partnership and investment, based on your startups goals and stage.

The Timeline


by November 6

Apply by November 1st for priority consideration. We know time is precious, so our application is quick and to-the-point. If you have any questions, reach out to us at and we’ll be happy to help.


November 1 – 10

If you’re a match, we’ll reach out in early November to get to know your startup and solution better. We review applications as they are received, so the earlier you apply, the early you’ll interview.


November 20

You’ll join us in Cluj for a working session with global Paddy Power Betfair execs and partners, to learn more about their corporate challenges and make an individualized roadmap for your solution.


November 20 – December 4

Over the next 2 weeks you have support based on your needs to complete your proof-of-concept and pitch for Showcase Day. You’ll also get support on other areas, like product, financing, business, and more.


December 4

You’ll pitch and network with executives, investors, tech leaders, and others. Successful teams get equity-free financing and resources to complete implementation. The top team gets a roadshow to Dublin.